Gimmick

A gimmick is a wrestler's personality and/or other distinguishing traits while performing. It can also be an implement used to cheat. In recent years, the emphasis has been on more realistic gimmicks (with rare exceptions such as Krimson Mask and cYnical) which portray the wrestler as an actual person, albeit with exaggerated personality traits, as opposed to previous years during which gimmicks could be best described as "cartoonish". A wrestler may be expected to portray many gimmicks during their career, most of which may be implausible or inconsistent. Sometimes a wrestler may undergo a complete change of on-screen personality from one week to the next.